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Gretchen's

Favourites​

If you want to know what makes me tick, day in and day out – this is where you’re going to find it! From beauty and wellness essentials, the wardrobe staples that I reach for every day, as well as the technology and tools that keep my day to day TOO easy. If you crave a life that’s more streamlined, less chaotic, and feels great – I bet you’re going to love these things too.

Here's the Lowdown on my Favourite
"Tools of the Trade"

It doesn’t matter where you’re at in your branding or business journey – the right tools will ALWAYS make the process a bit easier. 

And honestly, you’re less likely to pull your hair out as a result. 

Here’s what they can help you do:

  • Save you a TON of time (and the stress – double win!)

  • Automate the marketing stuff (keyword research, email marketing, building your email list)

  • Potentially save you $$$ on freelance or agency hires when you could have started the process by yourself

 

But here’s the thing – what good are the tools if they haven’t been tried and tested before?

I hear you – and 100% agree. That’s why you’ll never find anything on this list that I haven’t used the heck out of, tried all of the features, or haven’t been a paying customer of. I’ll only share what I’d recommend to my best friend if they were to start a business, as well as when you should invest in them to make the most out of the experience.

HERE'S MY FULL INSIDER LIST OF TOOLS

(Plus some pretty cool discounts only available to you guys!)

STAGE ONE

I'm Just Getting Started

Hey, we’ve all got to start somewhere! And I’m SUPER proud of you for taking the first step. Here’s some of my budget-friendly favourite things to help you become consistent with your content strategy, grow that email list and get started with building your platform. 

BRANDING TOOLS

Branding Strategies for 2024

Grab my top ten tried and true branding strategies for 2024 to help you get started building your brand.

WEB HOSTING

Siteground

This is the FIRST and only paid hosting platform I’ve ever used. I love how easy it is to buy/register a domain, manage web security and that it’s a super budget-friendly option for the yearly hosting plans.

WEBSITE BUILDING

WordPress

If you’re hosting with siteground – wordpress is a fantastic, user-friendly site building tool!

WEBSITE EDITOR

Elementor

Elementor is my go-to drag and drop site editor for the wordpress platform. You don’t need to know how to code, and they make it easy to have a beautiful website.

GRAPHICS

Canva

If you’re not a designer but want graphics that look like you paid the big bucks – Canva is a tool that you’ll want to try out.

FILE ORGANIZATION

Google Drive

***Should be called “the organization tool that keeps me sane***

PODCAST

Zencastr

All in one podcast hosting, monetization support and production services. Passione wouldn’t run without it!

SOCIAL MEDIA SCHEDULING

Tailwind

Schedule up to 20 posts per month on your favourite social media platforms (Instagram, Pinterest, Facebook) on their free plan, and get 50 ghostwriting credits when you upgrade to a paid plan.

PHOTOEDITING

Tone Studio App

Works best with RAW images (even from a smart phone) and helps to build the consistent look and feel for your content if you aren’t a photography editing pro.

PHOTOEDITING

TEZZA App

Dreamy film and reel editor? Tezza is a great place to look. Edit photos, videos and create beautiful reels templates all in one spot.

E-COMMERCE HOSTING

Shopify

The only e-commerce platform I’ll use. It’s the force behind some of the biggest brands you already know, AND Villa Chennie too!

ACCOUNTING

Quickbooks

The accountant/tax helper/ expense tracker all in your pocket.

EMAIL MARKETING

Flodesk

Design swoon-worthy emails that people can’t wait to open with Flodesk – and you can even snag 50% off your first year! >>>

STAGE TWO

I'm Ready to Get Bigger!

Awesome! Whether you’re ready to expand your business by way of digital courses, podcasts, video or products – these are my favourite tools and equipment to help you do it.

BRANDING TOOLS

Branding Strategies for 2024

If you’re in need of a branding refresh – grab my ten tried & true strategies that’ll get you started.

WEB HOSTING

Siteground

This is the FIRST and only paid hosting platform I’ve ever used. I love how easy it is to buy/register a domain, manage web security and that it’s a super budget-friendly option for the yearly hosting plans.

WEBSITE BUILDING

WordPress

If you’re hosting with siteground – wordpress is a fantastic, user-friendly site building tool!

WEBSITE EDITOR

Elementor

Elementor is my go-to drag and drop site editor for the wordpress platform. You don’t need to know how to code, and they make it easy to have a beautiful website.

GRAPHICS

Canva

If you’re not a designer but want graphics that look like you paid the big bucks – Canva is a tool that you’ll want to try out.

GRAPHICS

Adobe Creative Suite

If you’re ready to invest in a designer – or you’re looking to expand your designing potential, Adobe Creative Suite has all of the applications to get you going!

FILE ORGANIZATION

Google Drive

***Should be called “the organization tool that keeps me sane***

PROJECT MANAGEMENT

Monday.com

Every task, every team member – all in one spot! It’s the easiest way to manage campaigns, workflows and tasks within big and small teams.

PODCAST

Zencastr

All in one podcast hosting, monetization support and production services. Passione wouldn’t run without it!

SOCIAL MEDIA SCHEDULING

Tailwind

Schedule up to 20 posts per month on your favourite social media platforms (Instagram, Pinterest, Facebook) on their free plan, and get 50 ghostwriting credits when you upgrade to a paid plan.

E-COMMERCE HOSTING

Shopify

The only e-commerce platform I’ll use. It’s the force behind some of the biggest brands you already know, AND Villa Chennie too!

ACCOUNTING

Quickbooks

The accountant/tax helper/ expense tracker all in your pocket.

EMAIL MARKETING

Flodesk

Design swoon-worthy emails that people can’t wait to open with Flodesk – and you can even snag 50% off your first year! >>>

VIDEO HOSTING

Vimeo

A hosting platform that makes it easy to publish, share and host your video content!

STAGE THREE

Relax, I'm a Pro!

You’ve been doing this for a while, but you’re ready to scale…and fast. Here’s my top picks to help you automate your efforts, sell while you sleep and and deliver more value.

BRANDING TOOLS

Branding Strategies for 2024

If you’re in need of a branding refresh – grab my ten tried & true strategies that’ll get you started.

WEB HOSTING

Siteground

This is the FIRST and only paid hosting platform I’ve ever used. I love how easy it is to buy/register a domain, manage web security and that it’s a super budget-friendly option for the yearly hosting plans.

WEBSITE BUILDING

WordPress

If you’re hosting with siteground – wordpress is a fantastic, user-friendly site building tool!

WEBSITE EDITOR

Elementor

Elementor is my go-to drag and drop site editor for the wordpress platform. You don’t need to know how to code, and they make it easy to have a beautiful website.

GRAPHICS

Canva

If you’re not a designer but want graphics that look like you paid the big bucks – Canva is a tool that you’ll want to try out.

GRAPHICS

Adobe Creative Suite

If you’re ready to invest in a designer – or you’re looking to expand your designing potential, Adobe Creative Suite has all of the applications to get you going!

FILE ORGANIZATION

Google Drive

***Should be called “the organization tool that keeps me sane***

PROJECT MANAGEMENT

Monday.com

Every task, every team member – all in one spot! It’s the easiest way to manage campaigns, workflows and tasks within big and small teams.

PODCAST

Zencastr

All in one podcast hosting, monetization support and production services. Passione wouldn’t run without it!

SOCIAL MEDIA SCHEDULING

Tailwind

Schedule up to 20 posts per month on your favourite social media platforms (Instagram, Pinterest, Facebook) on their free plan, and get 50 ghostwriting credits when you upgrade to a paid plan.

E-COMMERCE HOSTING

Shopify

The only e-commerce platform I’ll use. It’s the force behind some of the biggest brands you already know, AND Villa Chennie too!

ACCOUNTING

Quickbooks

The accountant/tax helper/ expense tracker all in your pocket.

EMAIL MARKETING

Flodesk

Design swoon-worthy emails that people can’t wait to open with Flodesk – and you can even snag 50% off your first year! >>>

VIDEO HOSTING

Vimeo

A hosting platform that makes it easy to publish, share and host your video content!

TEAM COMMUNICATION

Slack

Stay in touch with your team and make communication effortless!