gretchen reese
Hey there, I'm Gretchen!
I'm a photographer specializing in cinematic lifestyle imagery for beverage and hospitality brands.
But before I picked up a camera full-time, I spent a decade on the other side of the brief - in agency and corporate marketing, figuring out what actually moves people to buy. That's what makes working with me a little different.
about the wine & whiskey photographer
I combine visual storytelling, full-scale content production and creative direction to produce assets that convert — not just the kind that sit pretty on an Instagram feed.
When you book a shoot with me, I'm with you from the very start: location scouting, talent casting, styling, and all the way through to shoot day. Nothing gets left to chance.
My sweet spot is the craft end of the market: heritage distilleries, independent wine producers, cocktail bars, dynamic restaurants and beverage brands with something worth saying. If it's worth experiencing, it's worth shooting right.
Your brand deserves visuals that work as hard as you do - let's make that happen.
Let's talk
"I loved seeing our spirits captured this beautifully! Thank you for showing Eau Claire craftsmanship at its finest!"
- mason, eau claire distillery
"People literally came up to our booth to see what we were all about after seeing the visuals! We are so happy with the images!"
- cheri, far north spirits
"These images are incredible - just as I knew they would be! Thank you so much!"
- vito, cantina tormaresca
"You absolutely killed it! These images look so good, thanks for being able to pivot with a new concept so well!"
- kloe, off hours
"You made this so easy. Easier than any other photographer we've worked with. We can't wait to put these images to good use."
- kyle, copperwing distillery