THE BLOG

through the lens.

The New Monochrome Minimalist

I'm

Gretchen

I love capturing real, lived-in and immersive imagery for heritage wine & whiskey brands. When it comes to creating content, consider me your go-to gal for capturing the cinematic, unscripted moments that grab attention and create connection.

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Hello my darlings, and welcome to the new Monochrome Minimalist!

Firstly, I would like to thank those of you that are regular readers and supporters of my blog and of me. To you, and all of you who have subscribed to Monochrome Minimalist to stay in the know, your support means the absolute world to me.

 

Out With the Old & In With the New

As you can probably tell, Monochrome Minimalist has been given a new look. Previously, I really hadn’t been as active on my blog because I was finding that I was quite uninspired by the way my content was looking on the site. I wanted to achieve more of an editorial look, but was finding that I was a bit limited with the previous layout. Upon this realization, I knew that I wanted to undergo a re-brand and give the site a (much needed) face lift. At first, I wasn’t sure where to start; I then turned to places I frequently looked for inspiration – publications like Vogue, Harper’s Bazaar and The Impression. If I was going to change my site, it was going to be a head-to-toe transformation.

 

The New Monochrome Minimalist

The New Monochrome Minimalist

 

The New Monochrome Minimalist

I wanted to create a collection of content from which I’ve been inspired to create and still receive inspiration from in the future. My new vision for this blog is to refine and shift my content as my interests do the same. Monochrome Minimalist is my space on the internet, and I’d like for my internet space to be representative of me – meaning that it will modernize, change, adapt and shift depending on what inspires me and my writing. My passion for editorial content is no secret. If you were to look at any of my Pinterest boards, you would know this already. Because of this, editorial concepts were something that I really wanted to start bringing into Monochrome Minimalist, not just the Street Style type imagery that you may be used to seeing. I love the moody aesthetic that many editorials tend to capture in the publications I admire, and I wanted to try and integrate this image style into Monochrome Minimalist as well.

In terms of new content, I want to branch into more lifestyle topics instead of only focusing on fashion. I’d like for Monochrome Minimalist to resemble a fashion and lifestyle publication similar to one that I would be inclined to create if I were to branch into print or online publications. I like the idea of advice columns, cocktail recipes, hot destinations and fashion to tie it all together. To sum it up, I’m really focusing on curating and creating content that is 100% me, not just something I feel as though I need to write to fit a specific niche.

 

Get the Look

 

I really hope you like Monochrome Minimalist’s new look! I would love to hear any and all feedback you may have, or if you would like to see any topics covered that I haven’t yet done. Hopefully you’re all as excited as I am to see where the new Monochrome Minimalist will go, because I definitely have high hopes. Until next, xoxo.

 

The New Monochrome Minimalist

 

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Read the Comments +

  1. Kat says:

    I’m really looking forward to reading your lifestyle posts. It’s so exciting taking these steps to make your space in the internet reflect what you want!

  2. nschristine says:

    I noticed the new look. I’m glad to know that you planned it to look editorial. It’s the first thing I thought of when I saw your blog. It looks beautiful. Congratulations. Christine @ http://www.TNSCK.blog

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YOUR PHOTOGRAPHER

MEET GRETCHEN

I'm a cinematic wine, whiskey & editorial  photographer who loves telling stories through the lens.

I love capturing real, lived-in and immersive imagery for heritage wine & whiskey brands. When it comes to creating content, consider me your go-to gal for capturing the cinematic, unscripted moments that grab attention and create connection.

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 @gretchen_reese

Life can take you anywhere. Even places you never expected. From Minnesota to Puglia and back again, travelling the world with a wine glass in hand - this is where you'll get the stories of my life behind the lens.

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