Rugged. Refined. Rendezvous.

High West's Rendezvous Rye has always had one foot in the wilderness and one in the cocktail bar. This shoot leaned into that tension. Western in feeling, but approachable enough for the city consumer. The kind of imagery that works as hard on a rooftop as it does on a ranch. Every shot was framed with social and paid ad strategy in mind, built to stop the scroll and speak to both sides of the Rendezvous consumer.

@drinkhighwest / www.highwest.com