Spirits that are intentionally high-proofed are not new in the whiskey space, but there's something about the way they do it at Crooked Water Spirits that has everyone coming back for more. This spec project highlighted elements of the outdoors that connect with Crooked Water Spirits' unique twist on branding their whiskey lineup. We added in a strong lifestyle element to these images to move away from traditional cocktail-only and cocktail room focused content.